The gods of football

Great quote by imomus here:

“Instead, the football zone represented some kind of religious festival, in which brands were gods. Not the cheerful gods of a matsuri or some Hindu celebration, with their human faces, but the weirdly abstract and faceless gods represented by logos and money: T Mobile, Coca Cola, Adidas, Budweiser, Gillette, Mastercard, Toshiba, Hyundai…”

I am struck by how the forms of religion reappear over and over again.